¶ … CEO's salary, bonus, and long-term compensation with respect to various organizational, financial and CEO factors such as corporate reputation, growth in employees, company size, and return on equity, CEO tenure and CEO stock ownership. In relation to the general performance of the organization
This paper utilizes the various measurement of chief executive compensation as exploited by the various detailed pieces of literature and employed as the dependent variable in a model based on multiple regression theory. It explores the extent to which the CEO's compensation package affects the overall performance of the whole firm or corporation for which he or she works for.
The purpose of this research is to determine the extent to which the CEO's remuneration a large corporation such as Coca Cola has on the general performance of the organization.
Introduction
The CEO's compensation has for a long time been source of attention from various groups in both the general society and the corporate circles. The investors who are involved in the funding of the various organizations and firms usually want to ensure that the hired CEO's remuneration and its related incentives are having a direct and positive influence on the general performance of the firm in question.
The lack of proper performance by a certain CEO whose pay check is fat is often met with excessive opposition from the media, the investors and the general public. The global reactions to misappropriation of funds due to certain leadership or rather governance styles have therefore necessitated various academic debates in respect to the actual determinants of the CEO's pay and what its overall effect on the performance of the corporation should be. Most literature however, point out clearly that the most important parameter that influence the size of the CEO's compensation are the corporation's size. The compensation-performance correlation is therefore a very fundamental issue to be studied and therefore effected in order to ensure the due profitability and continuity of the various global corporations. Previous studies however, do suggest that a very weak relationship do exists between the CEOs pay and the level of performance of any given corporation.
It has been observed in the recent past that high level of corporate governance is necessary in order to ensure that the CEO's compensation truly matches the performance of the corporation. This has mostly been fuelled by the recently observed cases of leadership failures that were unfortunately coupled with very high CEO's compensation levels. The best examples are the various scandals that rocked both the U.S. And the UK corporations. Specific examples of corporate failure that were however marked with very high CEO's pay are the Maxwell Corporation, Enron and Tyco (Girma etal. 2007:65).The failures of these mega corporations were all linked to very elevated CEO's compensation (Matsumura and Shin, 2005).
Data Collection and Methodology
The research technique that is to be adopted is based on the longitudinal panel analysis of sample size of 100 firms from 2000 to 2004.This technique is however, rarely utilized in the context of socially centered research as postulated by (Ryman and Bell, 2003).The technique of data collection for this study is to be mainly through archival research. It is worthwhile to note that there is a big gap that is placed between the researcher and the actual research reality. The researcher shall mainly apply the real CEO's salary statistics against the actual company performance data sets. All these two data sources are far much withdraws from the researcher. We shall stick mainly to the archival technique of data collection due to its permanency attribute. This method also has the merit of allowing the future researchers to apply the same data sets in the analysis of other phenomena or various other improvements in the already existing research projects. The other source of data for this analysis is the financial databases that are readily available through hand collection from various yearly remuneration reports.
The datasets for the two major parameters are then analyzed by utilizing the first-differenced and then subsequently the system Generalized Method of Moments (GMM) regression techniques as postulated by Arellano and Bond [1991] The problem however of the unobserved corporation-specific effects is however taken care of by making use of a corporation-differenced details, while the existence of the lagged performance and better selection of tools takes care of the issue of persistence and even the significant endogeneity.
Several equations are then formulated that tally with the various drawn hypothesis and then dummy variable introduced in the necessary parts of these equations so as to take care of even the slightest...
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